About the team behind the work
Dawnwire Agency is a founder-led design, development and motion agency based in Dubai, working with clients worldwide. The people who design your brand, site or campaign are the people who build and animate it.
Years in design and development
Client projects in the archive
Design & motion assets delivered
Core service lines
Why we work this way
Most studios do one half of the job: they design without building, or build without designing. Dawnwire was set up to close that gap. The people who design a brand are the same people who animate it, design the interface around it and ship it.
That shapes everything else. We keep the team small and experienced, we turn down work we cannot do well, and at the end we hand over everything: source files, code, media and documentation.
Everything in our portfolio is real client work: logo animation, explainer and product video, animated banners, app store screenshots and retail campaign design.
How we staff a project
Specialists when the brief needs them
Collaborators are brought in per project (motion, development, copy), so the team matches the work rather than a fixed roster.
Sized to the scope
A logo animation takes one to two weeks; a website four to ten. The team is sized to the job, not the other way round.
The same people after launch
The people who built it are the people you call afterwards, in the post-launch support window or on a monthly retainer.
Clients worldwide, calls in your timezone
We are based in Dubai and work remotely with clients in other countries, with calls scheduled at a time that suits you.
Every project is held to the same eight standards: you own every file, the build is fast, accessible and responsive, your team can edit it, and it is measured and documented after launch.
See the standardsThe founders
Founder-led, agency-built.
Founded in Dubai by Atif Nadeem, Sana Atif and Iqra Ajmal. Between them: creative direction, motion design, web development, SEO and digital marketing.
The team
Who you actually work with
Small on purpose. You deal with the people doing the work, not an account layer in between.
Atif Nadeem
Founder & Creative Director
Dubai, United Arab Emirates
Atif has 10+ years in motion design and full-stack development: leading the animation system for HuddleXR, a global virtual events platform, building BabyStore.ae on Shopify, and designing PickSpace.com. He works directly on every Dawnwire engagement, from first concept to deployment.
- 10+ years in motion design and web development
- Lottie / JSON, 2D & 3D character animation, After Effects
- Shopify and WordPress builds with integrated e-commerce
- UI/UX in Figma and Adobe XD, AI-accelerated app development
- BSc Computer Software Engineering, Riphah International University
Sana Atif
Web Developer | SEO Specialist | Digital Marketing | Social Media Manager | Content Writer | Graphic Designing
Dubai, United Arab Emirates
I’m a Web Developer, SEO Specialist, and Digital Marketing Professional with 6+ years of experience helping businesses build a stronger online presence and achieve their digital goals. My expertise includes WordPress & Custom Web Development, SEO, eCommerce, Social Media Management, Content Creation, Graphic Design, and Digital Marketing. I focus on creating user-friendly websites, optimizing online visibility, developing engaging content, and helping brands grow across digital platforms.I have experience working with businesses across different industries and international markets, including Dubai, Canada, Saudi Arabia, and Pakistan, covering website management, eCommerce, product optimization, SEO, social media, Amazon, and content creation.I’m passionate about combining creativity, technology, and digital strategy to deliver practical solutions that create real value for businesses Web Development | SEO | Digital Marketing | eCommerce | Social Media | Content Creation | WordPress
- 6+ years across web development, SEO and digital marketing
- WordPress and custom web builds; WooCommerce and Shopify e-commerce
- Technical, on-page and local SEO for markets incl. Dubai, Canada, KSA
- Social media management, content writing & graphic design
- Amazon listing optimization and marketplace content
Iqra Ajmal
Co-founder: Growth Strategy, Local SEO & Client Systems
Iqra leads growth strategy at Dawnwire: auditing how a business is found and contacted online, then planning the website, local SEO and the booking, invoicing and review systems that turn visibility into enquiries. Iqra founded Iqra & Co, a digital growth studio, before joining Dawnwire as co-founder.
- Website, local-SEO and competitor audits with verified findings
- Multi-page site architecture: services, cities and industries
- Booking, invoicing, reminder and review-request systems
- 90-day growth roadmaps with honest, measurable targets
Capabilities
What we cover
8 services, with 48 portfolio projects across 5 categories of work: Graphic Design, Motion & Animation, UI/UX & App Design, Video Advertising, Web Design & Development.
How we work
Six stages, every project
The same process holds whether we are animating a logo or building a platform.
Discover
Brief, success measures and scope
Strategize
Positioning and structure, agreed
Design
A design system and real screens
Build
Fast, accessible and editable
Launch
Device QA, checks and handover
Grow
Measure, then improve what shipped
Want to work with us?
Tell us what you are building. We will tell you honestly whether we are the right team for it, and if we are not, who might be.