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Notes from the work itself

Insights on design, motion, web and SEO

No recycled listicles. These are the frameworks and findings we actually use with clients.

Process·6 min read

How to brief a design agency (with a checklist)

What to put in a design brief so an agency can quote accurately and start fast: goals, audience, sizes, assets, budget and approvals, plus a free checklist.

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Motion6 min read

Motion graphics vs live-action video for ads

When motion graphics beat a film shoot for ads, when live-action wins, and how cost, versions and later changes compare, from a studio open about its bias.

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Product6 min read

App store screenshots that convert: sizes, order, copy

Current App Store and Google Play screenshot sizes, the order that sells an app in the first frames, and how to write copy that still reads at thumbnail size.

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Motion6 min read

Explainer video cost and timeline: what to expect

What an animated explainer video costs, where the money goes and how long it takes, worked through the real 98-second Italian explainer we made for Labseven.

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Design7 min read

Animated banner ad sizes: a complete guide

The animated banner ad sizes that matter for Google Display, social feeds and website hero strips, with file limits, animation rules and a starter set.

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Motion6 min read

How much does logo animation cost?

Logo animation starts from $900 with us and takes one to two weeks. What that price includes, what moves it, which formats to ask for and how to get a quote.

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Brand4 min read

A logo is not an identity

A mark is one asset. An identity is the set of rules that decides every asset after it, and it is the rules, not the mark, that make a business recognisable.

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Design4 min read

Keeping a campaign coherent at volume

One campaign becomes thirty assets across a dozen placements. Without a system it becomes thirty opinions. How to hold a brand together as the volume goes up.

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Product5 min read

Designing screens a developer can actually build

Most handoff problems are decided long before the handoff, in spacing, states and component reuse. A practical checklist for interfaces that ship as designed.

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Web5 min read

What a custom website actually costs

Public price ranges, what actually moves the number, and why the cheapest quote usually costs more over three years than the one that looked expensive.

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AI Automation6 min read

Where AI belongs in a small team's workflow

AI is a multiplier on defined work, not a replacement for deciding. A practical map of the tasks it should take, the ones it should draft, and the one tier it must never own.

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AI Automation5 min read

Automate the work between your tools

The hours rarely disappear into one big task. They leak through the gaps between the tools you already pay for, and that is where automation pays first.

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SEO5 min read

Fix the foundations before the content

Content published on a technically weak site is writing cheques the crawl cannot cash. The order of operations that makes SEO compounding instead of random.

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SEO6 min read

How AI answers choose who to cite

Search is splitting into two surfaces: rankings and citations. The sites assistants quote are not always the ones that rank first. They are the ones engineered to be lifted.

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Brand4 min read

When logo animation is worth the budget

An animated mark is often the cheapest upgrade to how established your brand feels. It is not always the right one.

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Motion5 min read

Designing motion that works on mute

Most social video is watched without sound. If the message only lands with audio, most of your audience never receives it.

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Design6 min read

Why a design system beats one-off pages

Designing page by page feels faster at the start and costs more every month after. Here is how a small system pays for itself.

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