Social media design services for campaigns that stay on-brand
We design social posts, stories, display banners and campaign graphics as one system (a grid, a type pairing and a set of rules), so your feed and your ads look like one brand at fifty posts as clearly as at five.
- $1,200
- 1-3 weeks per campaign
- Posts, stories, banners, source files
- A free discovery call
Who it’s for
Who our social and campaign design is for
Online stores
A steady flow of product, offer and seasonal posts that still look like one store. For BabyStore.ae we designed 49 square posts and a story across partner brands, tips and seasonal moments.
Brands running promotions
One promotion composed for every slot (hero strip, mid banner, mobile strip and square post) so the offer reads in each.
Marketplace sellers
Thumbnails and listing graphics that read at small sizes next to competitors, like the eleven gig cards we designed for a data-services freelancer.
Teams without a designer
A template system and tidy source files your team can extend between campaigns without breaking the look.
Our approach
Consistency at volume
Designing each post on its own produces a feed that looks like several different companies. We set the system first (logo position, a headline and script-line pairing, button style, how backgrounds change) and express every asset through it. BabyStore’s 21 display banners share one layout; only the products and the background tint change.
We design for the thumbnail first, because that is where most creative is judged, and we compose each placement separately instead of cropping one design. A 3840×800 hero strip and a 600×140 mobile strip carry the same promotion, but the headline, the discount badge and the products move to fit each one.
When a campaign needs motion, the same system carries straight over into animated banners and social video, so the static and the animated placements read as one campaign rather than two.
Deliverables
What you get, and in which formats
- Campaign visual system
- Grid, type pairing, color use and component rules for the campaign
- Social posts and stories
- 1080×1080, 1080×1350 and 1080×1920, plus carousel layouts
- Display and web banners
- Sized to your placements, from 3840×800 hero strips to 600×140 mobile slots, or standard ad sizes such as 300×250 and 728×90
- Marketplace and product graphics
- Listing images, gig thumbnails, product mockups and flat-lays
- Print-ready artwork
- Posters and flyers as CMYK PDFs with bleed
- Link previews and covers
- Open Graph images, channel art and profile covers
- Editable source files
- Layered, organized files your team can reuse for new posts
Process
How a campaign design project runs
Typical timeline: 1-3 weeks per campaign.
- 01Days 1-2
Brief and audit
What is being promoted, where it runs, and what your current feed and ads look like.
- 02Days 2-5
System design
The campaign system designed on two or three hero assets for your approval.
- 03Week 2
Production
Every remaining size and post designed through the approved system.
- 04Weeks 2-3
Review
One consolidated review of the full set, so feedback applies everywhere at once.
- 05Final days
Export and handover
Final files named by placement, plus the editable sources.
Proof
Social and campaign design work
Real campaign work: BabyStore’s social feed and its multi-size partner banners, Glitify’s zodiac phone-case graphics and a set of marketplace thumbnails.
Included at the starting price
- A campaign visual system
- Social and feed creative sets
- Banner and link-preview formats
- Print-ready artwork where needed
- Editable source files
What moves the price
- The number of assets and sizes
- Product cut-outs, retouching and mockups
- Animated versions of static banners
- Monthly volume, which is usually better value on a retainer
Posting every week? Retainer Light (from $2,500 a month) covers design, build and motion from one bucket of senior days.
FAQ
Social media design questions
How much do social media design services cost?
Campaign design starts from $1,200, covering a visual system, a set of social and feed creative, banner formats and editable source files. The number of assets and sizes, product retouching and animated versions move the price. Ongoing monthly work is usually better value on a retainer.
How many posts are included?
It depends on the campaign; the written scope lists every asset and size before we start. As a reference point, BabyStore’s feed project covered 49 square posts and a story.
Do you write the copy and captions?
Headlines and on-image copy are part of the design. Our team also writes post captions when that is in the scope, so you get finished posts rather than artwork waiting for words.
Can you design banners for Google Ads and other ad networks?
Yes. We design to the sizes your placements need, from standard display sizes to custom site slots, and keep text and buttons readable at the smallest one. If you need them animated, that is our motion graphics service.
Will we get editable templates?
Yes. You receive layered source files organized by placement and built on the campaign system, so your team can make new posts that still match.
Can you work with our existing brand guidelines?
Yes, and most campaign work does. We build the campaign system inside your guidelines. If you don’t have guidelines yet, brand identity is the better place to start.
How fast can you turn around a campaign?
One to three weeks for a full campaign set, depending on volume. The first hero assets usually arrive in the first week, so you approve the direction before the full set is produced.
Which file formats do we receive?
PNG and JPG for social and web, PDF for print, and the layered source files. Every file is named by placement and size, so your team never has to guess which version goes where.
Keep exploring
Related services and reading
Need a feed that looks like one brand?
Tell us what you are promoting and where it runs. We will come back with a system, a timeline and a fixed price.