Brand identity agency in Dubai: logos, systems and guidelines
We design brand identities for businesses in Dubai and worldwide: the strategy behind the brand, a logo built as a system, color and type rules, and guidelines your team can follow, so every new asset strengthens the brand instead of diluting it.
- $2,500
- 2-5 weeks
- Logo suite, guidelines, asset kit
- A free discovery call
Who it’s for
Who brand identity work is for
New businesses
A considered identity from day one, so the website, packaging and first campaign all look like the same company.
Companies that outgrew their logo
A mark that no longer fits the business, or that falls apart at small sizes and on dark backgrounds.
Brands with a logo but no system
When every new asset drifts a little because nobody wrote the rules down.
Teams about to scale marketing
Before a campaign, a website or a motion package, a system that keeps all of it consistent.
Our approach
Why a logo alone isn’t enough
Most businesses have a logo, not an identity. Without a system (how the mark behaves, which colors and typefaces carry it, how layouts are built), every new asset drifts a little and the brand gets weaker with each one. We define what the brand stands for before we draw anything, then build the mark and its rules together.
We test the identity at the extremes: as a 16-pixel favicon and across a billboard, on dark and light grounds, in motion and in print. And because logo animation is one of our core services, we design marks that move well, with clean geometry a reveal can be built from later.
An identity only works if it gets used, so the guidelines are written for the people who will apply them (your team, your printer, the next agency) with real examples of right and wrong use, not just a page of color swatches.
Deliverables
What you get, and in which formats
- Brand strategy and positioning
- Audience, personality, competitors and the one-line position the identity has to express
- Logo and mark system
- Primary logo, symbol, wordmark and lockups, with light and dark variants
- Color system
- Primary and secondary palettes with HEX, RGB and CMYK values and contrast-checked pairings
- Typography
- Typefaces, a type scale and licensing guidance
- Layout and grid rules
- How space, imagery and type work together on a page and a screen
- Brand guidelines
- A guidelines document your team and suppliers can follow without asking
- Asset kit
- Logo files (SVG, EPS, PDF, PNG), social templates and print-ready basics
Process
How a brand identity project runs
Typical timeline: 2-5 weeks.
- 01Week 1
Discovery
Conversations with your team, a competitor review and what the brand must say.
- 02Weeks 1-2
Strategy
Positioning and personality agreed in writing before design starts.
- 03Weeks 2-3
Concepts
Two or three identity directions, each shown in real use: site, social, signage.
- 04Weeks 3-4
Refinement
The chosen direction built into a full system and tested at every size.
- 05Final week
Guidelines and files
The guidelines document and the complete asset kit.
Proof
Brand identity work
No identity case study yet, so here is what we can show
We haven’t published a full brand identity case study in our portfolio. What the archive does show is how we treat a brand’s mark and system: Dore’s emblem kept identical across two very different logo reveals, and a BabyStore campaign system that keeps strollers, formula and ride-on cars looking like one store. On a free call we will walk you through our identity process and exactly what you would receive.
Included at the starting price
- Brand strategy and positioning
- A logo and mark system
- Color and typography systems
- Layout and grid rules
- A brand guidelines document
- A social and print asset kit
What moves the price
- Naming or in-depth research
- The number of concept directions
- Sub-brands or product lines
- Packaging and signage applications
A brand mark on its own fits our Launch package (from $2,500); an identity with a website and motion is the Studio package (from $6,000).
FAQ
Brand identity questions
How much does a brand identity cost?
Brand identity starts from $2,500 for strategy, a logo and mark system, color and type, layout rules, guidelines and an asset kit. Naming, extra concept directions, sub-brands and packaging move the price.
How long does a brand identity project take?
Two to five weeks: about a week for discovery and strategy, one to two weeks for concepts, then refinement, guidelines and files.
What is the difference between a logo and a brand identity?
A logo is one asset. An identity is the system around it: the mark’s variants, the colors and typefaces, how layouts and imagery work, and the written rules that let anyone apply it consistently.
How many logo concepts will we see?
Usually two or three directions, each shown in real use rather than on a blank page, so you choose on how it works, not just how it looks. The exact number is in the written scope.
Do we own the logo and the files?
Yes. On full payment, everything we create specifically for you transfers to you, including the logo and its source files. Where a paid typeface is used, the license is bought in your name.
Which files will we receive?
The logo suite in SVG, EPS, PDF and PNG, in full-color, one-color and reversed versions; color values for screen and print; the guidelines document; and the templates in your asset kit, with source files for all of it.
Can you refresh our brand rather than replace it?
Yes. Often the right answer is to keep the recognition you have built and fix the system around it: tighten the mark, set proper colors and type, and write the rules down.
Can you animate the new logo too?
Yes, and we design with that in mind. Logo animation is one of our core services, so a new identity can launch with a reveal for video, ads and social.
Keep exploring
Related services and reading
Ready to build a brand that holds together?
Tell us where the business is going and what the brand has to say. We will come back with a scope, a timeline and a fixed price.