Logo animation and brand reveal for Dore
Two takes on the Dore mark. A flat reveal lands the beetle emblem on a terracotta field and builds the wordmark letter by letter; a cinematic cut sets a silver 3D wordmark into a pastel dawn landscape, with a transition plate that melts into a lavender-and-copper world.
The problem
The brand needed its mark to open videos in two moods (a quick, flat sting and a richer, cinematic version) without the two feeling like different logos.
Our approach
- 01Kept the emblem and letterforms identical across both versions and changed only the setting around them.
- 02For the flat reveal, landed the emblem first, then opened the wordmark from brackets, letter by letter, on a solid terracotta field.
- 03For the cinematic cut, placed a silver 3D wordmark over a reflective dawn lake and built a transition plate that dissolves into a sculpted landscape.
The results
A 21-second cinematic logo film, a 7-second transition plate and two timings of the flat terracotta reveal (14 and 20 seconds).
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Gallery
The rest of the set
3 more pieces · shown in full, press play to watch
01 Flat reveal on terracotta, 14 seconds1920×1080
02 Flat reveal on terracotta, 20-second timing1920×1080
03 Transition plate into a sculpted lavender landscape2016×1344
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