Skip to content
Dawnwire Agency
Motion & AnimationAlexandrie Cellars20253 assets

Wine label branding and botanical motion

Label branding for a wine house, built on botanical illustration — peony, rose and delphinium drawn around the wordmark — with the blossom sequence animated as the brand’s moving asset.

  • Motion Design
  • Brand Film
  • Art Direction
Wine label branding and botanical motion

The challenge

A premium wine label is judged at arm’s length on a shelf, so the illustration had to hold detail at print scale and still animate without turning into a slideshow with fades.

What we did

  1. 01We drew the botanical frame as clean shapes so it reproduces at label resolution and animates cleanly.
  2. 02We animated the blossom growth procedurally so the timing can be retuned per placement.
  3. 03We graded for a warm, filmic finish consistent with the label.

The result

A label system with a motion counterpart that extends to future vintages.

Want something like this? Tell us what you need — we will scope it honestly.

Start a project
Wine label branding and botanical motion — visual 1Motion
Wine label branding and botanical motion — visual 2Motion

More work

All projects

Next step

Havesomethingworthbuilding?

Tell us what you are building. We will come back with a clear scope, a timeline and a price.