Motion & AnimationAlexandrie Cellars20253 assets
Wine label branding and botanical motion
Label branding for a wine house, built on botanical illustration — peony, rose and delphinium drawn around the wordmark — with the blossom sequence animated as the brand’s moving asset.
- Motion Design
- Brand Film
- Art Direction
The challenge
A premium wine label is judged at arm’s length on a shelf, so the illustration had to hold detail at print scale and still animate without turning into a slideshow with fades.
What we did
- 01We drew the botanical frame as clean shapes so it reproduces at label resolution and animates cleanly.
- 02We animated the blossom growth procedurally so the timing can be retuned per placement.
- 03We graded for a warm, filmic finish consistent with the label.
The result
A label system with a motion counterpart that extends to future vintages.
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01 Final2578×1654
02 KV2 3 Tree Animation1728×844
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