Motion & AnimationJewelry retail20251 asset

Animated jewelry offer banner: worth under $20

A 3-second 1600×468 web banner built on one price line (“Why pay $100 for something that is worth under $20?”), while bracelets, rings, necklaces and earrings swap in and out on either side of it.

Animated jewelry offer banner: worth under $20, “Why pay $100 for something worth under $20?”

The problem

A banner gets a glance, so the offer had to land first and the range had to show without turning into a slideshow.

Our approach

  1. 01Fixed the headline in the center and changed only the products around it, so the price comparison never moves.
  2. 02Paired pieces left and right (a bracelet with a ring, a rose ring with a heart necklace, heart rings with a heart band), so every frame shows two products.
  3. 03Used a clean white ground and gold type so the silver and gold pieces stand out.

The results

A looping 1600×468 banner of about four seconds, cycling several product pairings around one offer.

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