Summer to back-to-school social campaigns for BabyStore (2025)
Four months of feed posts, stories and short animated posts for babystore.ae, June to September 2025: partner-brand launches and offers for Bugaboo, Maxi-Cosi, Chicco, Kinderkraft, Razor, Crayola, Monster Jam, Ms. Rachel, Smoby and others, plus seasonal moments — Eid al-Adha, Father’s Day, International Yoga Day, Islamic New Year and Back to School.
The problem
A store carrying hundreds of brands needed something new in the feed almost every day, in square and story sizes, and every post still had to read as babystore.
Our approach
- 01Kept the pink babystore logo at the top and a Shop Now button at the bottom of nearly every post, and rebuilt each story as its own 1080×1920 layout instead of cropping the square.
- 02Gave each brand its own setting — poolside colour for summer gear, a red action scene for How to Train Your Dragon toys, hand-drawn doodles for Crayola’s Back to School — while repeating one type pairing: a capitals headline over a script line.
- 03Turned the strongest ideas into 5- and 10-second animated posts and stories (a Sunveno baby carrier, an EAZY KIDS bottle, an Arafah Day greeting) and animated GIF posts for a Bugaboo offer and a Kinder Valley giveaway.
The results
86 square posts (79 stills, 3 animated GIFs, 4 videos) and 30 stories (25 stills, 2 GIFs, 3 videos), delivered June–September 2025.
Need graphic design like this?
Gallery
The rest of the set
28 more pieces · shown in full, click to enlarge
01 Story — “New Arrival” ride-on jeep1080×1920
02 Maxi-Cosi — “Secure their world”1080×1080
03 Monster Jam toys — “Ready to roll?”, up to 20% off1080×1080
04 Animated post — EAZY KIDS bottle, “Sip easy”1080×1080
05 Eid al-Adha — “Celebrate Eid with savings and smiles!”1080×1080
06 Kinderkraft — “Making parenting easier, every day”, up to 50% off1080×1080
07 Razor — “Ride Razor. Rule the street.”, up to 50% off1080×1080
08 Summer pool gear — “Tiny toes, sunny days, and splashy play!”1080×1080
09 Story — International Yoga Day, “Wellness starts with us”1080×1920
10 Ms. Rachel doll — “This is the latest arrival”1080×1080
11 PonyCycle ride-on horses — “Ponycycle magic starts here”, up to 25% off1080×1080
12 Eitech construction kits — “STEM fun for all ages”1080×1080
13 Animated giveaway post — Kinder Valley Minnie play gym1080×1080
14 Father’s Day — “For the Dad who deserves it all”1080×1080
15 Neocate — “Nourish your baby”, 20% discount1080×1080
16 Back to School — “All set to shine”, up to 70% off1080×1080
17 Chicco cuteness contest — “Win Chicco goodies!”1080×1080
18 Smoby playhouses — “Play, imagine, and grow”1080×1080
19 Gabby’s Dollhouse — “Bring the movie magic home”1080×1080
20 MOGOO bikes — “Innovation for every rider”, up to 15% off1080×1080
21 Bloomies diapers — “Gentle on babies, kind to the planet”1080×1080
22 Alokozay diapers — “Protection with a gentle touch”, flat 15% off1080×1080
23 Simply Fils baby cereal — “No measuring, no mess”1080×1350
24 Islamic New Year greeting1080×1080
25 Animated story — Sunveno baby carrier1080×1920
26 Animated post — Arafah Day greeting1080×1080
27 Story — babystore WhatsApp community, AED 20 off1080×1920
28 Neobreez — “Refined design, seamless comfort”1080×1080
Keep exploring
More work
Graphic Design2025Homepage banners and product ads for BabyStore (2025)Web Banner Design · E-commerce Design · Graphic DesignView project
MotionMotion & Animation2025Brand intro for BlockStation — list, trade, clear, settleLogo Animation · Kinetic Typography · Motion DesignView project
MotionMotion & Animation2025Prime Exciting Content IntroKinetic Typography · Logo Animation · Motion DesignView projectHavesomethingworthbuilding?
Tell us what you are building. We will come back with a clear scope, a timeline and a price.