Custom online store for BISMA Beauty press-on nails, Pakistan
A custom online store for BISMA Beauty, a Rawalpindi press-on nails brand that delivers across Pakistan: a Next.js build in burgundy, cream and amber with 44 designs in six collections, cash on delivery, WhatsApp ordering, made-to-order custom sets and landing pages for eight cities.
The problem
Press-on nails are bought on looks and on trust. A shopper wants to see the design up close, know the price, the delivery time and the cash-on-delivery terms, and ask a question on WhatsApp before she orders.
Our approach
- 01Built a custom store in Next.js, hosted on Vercel, with a serif display face, burgundy and cream, and amber calls to action that suit the product photography.
- 02Put the deciding facts in the first screen: designs in stock, the starting price, free delivery, 24 nails in 12 sizes, about ten minutes to apply and two to three wears per set.
- 03Organized 44 designs into six collections with counts, Best Sellers, New Arrivals and Premium tabs, search, sorting and a copy-code offer card.
- 04Added the ordering paths shoppers in Pakistan use: cash on delivery with its fee shown, bank transfer, Ask on WhatsApp on every product, a WhatsApp help prompt, made-to-order Custom Sets, order tracking, and landing pages for eight cities from Karachi to Quetta.
The results
A live store at bisma.pk with 44 designs, 87 pages in its sitemap and a sticky Add to bag bar on phones.
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Gallery
The rest of the set
5 more pieces · shown in full, click to enlarge
01 Shop: search, collection chips with counts and sorting1440×900
02 Custom Sets: made-to-order requests from a photo, with nail shapes1440×900
03 City landing page: Press-On Nails in Lahore1440×900
04 On a phone: the hero, key numbers, and COD and delivery cards780×1688
05 Phone product page with a sticky Add to bag bar780×1688
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