How much does logo animation cost?
Logo animation starts from $900 with us and takes one to two weeks. What that price includes, what moves it, which formats to ask for and how to get a quote.
Founder & Creative Director
Key takeaways
- A custom 2D logo animation starts from $900 with us and usually takes one to two weeks.
- The price tracks your logo file, the length, 2D versus 3D, and how many versions you need.
- Ask for masters in every aspect ratio plus the project file, so the reveal stays reusable for years.
The short answer
A custom logo animation from DawnWire starts from $900 and typically takes one to two weeks. That starting price is for a 2D reveal of a finished logo: one confident build-on, delivered as landscape (16:9) and square (1:1) masters, with short social loop cuts, timing ready for sound, transparent-background versions and the project file itself. It is the same line you will find on our logo animation service page.
Across the wider market the spread is enormous, because “logo animation” covers everything from a template with your logo dropped in to a modeled, lit and rendered brand film. The bands below are broad and approximate; the only figure in the table we can vouch for is our own.
| Option | What you actually get | Typical cost |
|---|---|---|
| Stock template | Your logo placed into an animation that many other brands also use | Tens of dollars, or a stock-library subscription |
| Marketplace freelancer | Custom or semi-custom 2D work; craft and file quality vary widely | From under $100 to several hundred dollars |
| Design and motion studio, 2D | A build-on designed around your mark, every format, the project file | From $900 with us |
| 3D or cinematic film | A modeled mark in a lit environment, rendered frame by frame | Usually thousands of dollars, sometimes far more |
What the starting price includes
Before any animation starts, we rebuild the mark as clean vector shapes so every frame stays crisp, and we keep the color treatment neutral so the reveal still suits next year’s campaign palette. Then every logo animation ships with the same five deliverables, because these are what make a reveal reusable instead of a one-off edit:
- An animated reveal in landscape (16:9) and square (1:1), cut from one timeline so both versions move identically
- Short social loop cuts for feeds and profile placements
- Sound-ready timing: the key moments land on beats, so an editor can sync audio without re-cutting
- Transparent-background masters, so the reveal can sit over footage, a slide or a website hero
- The reusable project file, so future versions never start from zero
What moves the price
Two quotes for “a logo animation” can differ tenfold and both be fair, because they are not pricing the same job. In our own scoping, logo animation cost comes down to six things.
The state of your logo file
A layered vector file (AI, EPS, SVG, or a PDF exported from the design tool) can be animated directly. A flattened PNG or JPEG has to be redrawn as vector shapes first, and a mark with fine detail, gradients or hand-drawn texture takes longer to rebuild faithfully. If you only have a raster file, say so up front: it adds time before the animation can start.
Length, and what the animation has to say
A sting that builds and settles in five to eight seconds is the simplest job. An intro that also tells viewers something needs more design. Our 16-second intro for PXC names the channel’s themes in kinetic type before landing on the wordmark, and BlockStation’s 19-second intro walks through the platform’s four steps (list, trade, clear, settle) before the mark resolves. Every extra idea is another designed scene, not just more seconds.
2D, 3D or both
Flat 2D animation is built from your vector shapes and renders quickly. 3D means modeling the mark, lighting it, setting it in an environment and rendering every frame, and each change means rendering again. Dore shows the difference well: the same emblem and letterforms appear in a quick, flat terracotta reveal and in a cinematic cut with a silver 3D wordmark over a dawn landscape. Same logo, two very different amounts of work.
How many versions and formats you need
Landscape and square are included. Each extra variant is real work: a 9:16 vertical cut re-composed for stories, a version on a light ground as well as a dark one, a short and a long timing, a cut with and without the tagline. Snow White’s logo reveal shipped as a 22-second square version for social and two widescreen versions of 8 and 7 seconds. List every placement in your brief and the quote will include them, instead of surprising you later.
Sound
Our timing is built for sound, but the audio itself is a separate decision. A licensed music track, a custom sound sting or a voice tag each add cost, and it is cheaper to plan them from the start than to fit the animation to a track chosen afterward.
Revisions and approvals
A good scope states how many revision rounds are included. What really drives cost is not the number of rounds but how late the changes arrive. A note on the motion direction at the sketch stage takes minutes; a change to the core idea after the animation is finished means rebuilding it. One decision-maker who reviews at every stage keeps a project at its quoted price.
Formats to ask for
A logo animation is only as useful as the files you receive. Before you approve a quote, check that it covers the places your logo will actually appear:
- MP4 (H.264) at 1920×1080 and 1080×1080, for video editors, social posts and presentations
- A vertical 1080×1920 cut, if the logo will open Stories, Reels, TikTok or YouTube Shorts
- A transparent-background version, commonly a ProRes 4444 file or a PNG sequence, for laying the logo over footage
- Lottie (JSON) for websites and apps, where a lightweight vector animation loads faster than video
- A GIF for email signatures and newsletters, accepting that GIF’s limited palette softens gradients
- The source project file, so the animation can be extended without starting over
How long it takes
Most of our logo animations take one to two weeks from a complete brief to final files. A typical two-week schedule looks like this:
- Days 1–2: rebuild the logo as clean vector shapes and agree the motion direction
- Days 3–6: animate the first full pass of the reveal
- Days 7–8: your feedback, then revisions
- Days 9–10: cut the landscape, square and any extra masters from the approved timeline, then deliver
What makes it take longer
A raster logo that needs redrawing, a 3D version, several variants or slow feedback all push the schedule out. If you have a fixed launch date, tell us on the first call, and we will tell you honestly whether it is achievable before anything is booked.
Is it worth it?
A logo animation is a one-time cost for an asset you will use in every video, ad and presentation for as long as the identity lasts. That is why we recommend it once the identity has settled: animating a mark that is about to change is wasted budget. We wrote more about that judgment in when logo animation is worth the budget.
If your main use is a channel opener, our logo animation and YouTube intro work shows the formats and timings that suit it. For a number for your own mark, book a free call or send us a brief. With the logo file and a list of placements, we can scope it on the call.
Frequently asked questions
Is logo animation a one-time cost?
Yes. It is a project fee, not a subscription. You receive the masters and the project file, and you own them, so new versions later are extensions rather than a new project.
Can you animate a logo if I only have a PNG?
Yes. We redraw it as clean vector shapes first, which adds time before the animation starts. If a designer made the logo, ask them for the original AI, EPS, SVG or PDF; it is often quicker to find than to rebuild.
How long should a logo animation be?
Most reveals work at about five to ten seconds. Longer intros, such as PXC’s 16 seconds, earn their length by telling the viewer something on the way to the logo.
Does the price include a YouTube intro?
The landscape 16:9 master is the YouTube intro version, so a simple channel opener is covered by the starting price. An intro with extra scenes, channel themes or a voice tag is scoped by its length and content.
The Dawnwire Agency Deck
Our process, what each service includes, how we price and hand over, and a selection of real client work, in one free deck.