Motion & AnimationSnow White20253 assets

Logo animation for Snow White teeth products

Logo animation for Snow White, a teeth-products brand. A blue stroke draws the tooth-shaped S, a snowflake settles on top and the wordmark resolves with its “Teeth Products” strapline, as a square reveal for social and two widescreen versions with drifting snow.

Logo animation for Snow White teeth products, Widescreen reveal with drifting snow

The problem

The mark combines a tooth and a snowflake, and both had to read clearly as the logo builds, on a dark ground and at social sizes.

Our approach

  1. 01Animated the blue S as a single drawn line, so the tooth shape forms in one continuous movement.
  2. 02Brought the snowflake in after the S, then let WHITE, the ™ and the strapline settle last so the full lockup reads in order.
  3. 03Made a 22-second square version for social and shorter 1920×1080 versions with falling snow and soft light flares.

The results

One 1080×1080 reveal (22 seconds) and two 1920×1080 reveals (8 and 7 seconds), all ending on the complete Snow White lockup.

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