Monster Jam and hauck promotions, from banner to square
Two partner promotions, each composed per placement rather than cropped: Monster Jam’s “Go Big, Go Monster!” (up to 20% off) as a 3840×800 hero strip, a 1440×490 banner and a square post, and hauck’s “Growing with Your Baby, Every Step of the Way!” (up to 30% off) as a banner and a square post.
The problem
Each promotion needed a wide hero banner and a square social post that clearly belonged together.
Our approach
- 01Built Monster Jam’s “Go Big, Go Monster!” around a boy pointing at a podium of monster trucks on grass, then rebuilt it for the hero strip, the 1440×490 slot and the square post.
- 02Set hauck’s “Growing with Your Baby” as a stroller, crib and wooden high chair on a panelled set with a 30% badge.
- 03Kept the discount badge the same shape and weight across every size of each promotion.
The results
Five pieces: Monster Jam at 3840×800, 1440×490 and 1080×1080; hauck at 1440×490 and 1080×1080.
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Gallery
The rest of the set
4 more pieces · shown in full, click to enlarge
01 Monster Jam: hero strip3840×800
02 Monster Jam: mid banner1440×490
03 hauck: “Growing with Your Baby” square post1080×1080
04 hauck: mid banner1440×490
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More work
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