Shopify store for BraveJusticeKidsCo, silicone baby and toddler goods
A Shopify store for BraveJusticeKidsCo, a US brand run by a husband and wife team that makes silicone baby and toddler products: snack cups, bowls, plates, drinking cups, and beach and bath toys. The store sells direct to parents and explains how each product is tested, with its own pages on testing and compliance and on the brand’s SiliSteel bowls and plates.
The problem
Parents buying something a baby will put in its mouth want to know what it is made of and how it was tested before they pay. The store had to show the range clearly, answer the safety question early, and explain what sets the brand’s own SiliSteel line apart from other silicone tableware.
Our approach
- 01Built the store on Shopify with the Dawn theme, in warm tan and cream colors with photos of children using the products, under a top bar that reads Eco-Friendly, Modern, Safe.
- 02Organized the catalog the way parents shop: a Shop menu for feeding, snacking on the go, water play, toys, videos and certifications, an all-products page of 30 items with availability and price filters, and product pages with color swatches, Shop Pay installments and a delivery date estimate.
- 03Put the safety story up front: a four-part strip on the homepage (food-grade silicone, soft and durable, tested and certified, eco-friendly), a Testing and Compliance page that lists the CPSC, ASTM and FDA-grade silicone standards and links to every product, and an Our technology page on SiliSteel, the silicone and steel bowl and plate line.
- 04Added the pages that build trust over time: Our story about founders Brooke and Dre’as, a Community page, customer reviews on the homepage, a blog of feeding and beach-play guides, email sign-up and customer accounts.
The results
A live store at bravejusticekidsco.com with 30 products, a Testing and Compliance page that links to each one, and a blog of 76 posts.
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Gallery
The rest of the set
5 more pieces · shown in full, click to enlarge
01 Product page: the Snack Attack II snack cup with eight color swatches, Shop Pay installments and a delivery estimate1440×900
02 Testing and Compliance page: the CPSC, ASTM and food-grade silicone standards the products are tested to1440×900
03 Testing and Compliance page: the snacking and feeding range, each item linked to its product page1440×900
04 Our technology page: the SiliSteel line of silicone bowls with a steel rim1440×900
05 On a phone: the slideshow hero with menu, search and cart in the header780×1688
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