Character animation loops for Glueguide
Looping 1080×1080 scenes of tradespeople at work for Glueguide, a building-products finder (fitting a shelf, carrying a sofa, painting, fixing a sink, drilling a door, sawing timber and hanging wallpaper) all in one flat style of yellow and blue overalls.
The problem
Seven different jobs had to look like one family, so the characters, palette and motion read as the same brand in every scene.
Our approach
- 01Kept one cast and one wardrobe (yellow and blue overalls, the same proportions) across all seven jobs.
- 02Animated each task as a short loop of about five seconds inside a soft, rounded room shape, so the clips can sit side by side or play on repeat.
- 03Delivered cream and white versions of four scenes, and three scenes on chroma green for compositing into other footage.
The results
Eleven 1080×1080 loops covering seven trades. The same characters also appear in Glueguide’s animated search banners.
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Gallery
The rest of the set
7 more pieces · shown in full, press play to watch
01 Fitting a door with a power drill (chroma green)1080×1080
02 Carpenters sawing timber (chroma green)1080×1080
03 Fitting a shelf from a ladder (chroma green)1080×1080
04 Two movers carrying a sofa (white)1080×1080
05 Decorators hanging wallpaper (white)1080×1080
06 Plumbers fixing a sink (white)1080×1080
07 Painters rolling a wall (white)1080×1080
Keep exploring
More work
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