Product ad series for a trades brand
A character-led series explaining trades and home services, built to run as a set — carpentry, plumbing, painting, decorating and installation, each in the studio’s flat illustration language.
- Video Advertising
- Motion Graphics
- Art Direction
The challenge
A broad range of trades needed to read as one family of films, so a viewer recognises the series before they identify the trade.
What we did
- 01We defined one visual grammar — illustration style, palette, motion timing — and applied it across every episode.
- 02We delivered each clip on chroma green for compositing plus a clean high-key version for direct use.
- 03We built the set so new trades drop in without a new art direction pass.
The result
A repeatable episode template that scales across the catalogue.
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Motion
Motion
MotionGallery
Every asset from this project
10 items · shown in full, click to enlarge
01 Furnishing1080×1080
02 Furnishing 11080×1080
03 Painting works 11080×1080
04 Painting works 21080×1080
05 Plumbing repair1080×1080
06 Plumbing repair 11080×1080
07 Using a power drill1080×1080
08 Using a saw to cut wood1080×1080
09 Wallpaper pasting1080×1080
10 Wallpaper pasting 11080×1080
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