Sportswear motion campaign

The brand needed scroll-stopping motion that still read on a muted phone screen.

1. 01We designed for the crop first: every key message sits inside the 9:16 safe area.
2. 02We built rhythmic cuts synced to a beat grid so the piece lands without sound.
3. 03We exported 1080×1920, 1500×1950 and accelerated variants in one pass.

A motion kit the brand can extend with new products without a new production cycle.