Custom Next.js store for CurvCraft, a Dubai shapewear brand
A custom online store for CurvCraft, a Dubai shapewear brand selling bodysuits and high-waist shapers: built in Next.js on Vercel, with shopping by hold level and color, a drag-to-compare before and after, a size guide, and next-day and same-day UAE delivery spelled out on every page.
The problem
Shapewear is bought on fit and on trust. Before she pays, a shopper wants to know how firm a piece is, which size to pick and how it will look under a dress. The store had to answer all three quickly, mostly on a phone.
Our approach
- 01Built a custom storefront in Next.js, hosted on Vercel, in a warm neutral palette that lets the product photography lead.
- 02Let shoppers browse the way they decide: by hold level (light, targeted or firm, shown as a meter on every product), by color (black or beige) and by category, with best sellers up front.
- 03Answered fit before checkout with a drag-to-compare slider (the same dress with and without the bodysuit), a size guide with an illustrated measuring figure, and a Find my size link beside the size picker.
- 04Put the delivery and payment terms everywhere: a ticker for free next-day UAE delivery, same-day delivery for AED 30, card, Apple Pay and Google Pay, and 7-day returns, plus a delivery date on each product page, order tracking, a wishlist, accounts and a Journal.
The results
A live store at curvcraft.com with six products, a size guide, order tracking and a Journal, built to be shopped on a phone with a bottom tab bar and a sticky Add to bag bar.
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Gallery
The rest of the set
6 more pieces · shown in full, click to enlarge
01 Shop by hold: light, targeted and firm, then shop by color1440×900
02 Shop page: category tiles, filter and sort1440×900
03 Size guide with an illustrated measuring figure1440×900
04 Journal: articles on fit and fabric1440×900
05 On a phone: a bottom tab bar for Home, Shop, Fit guide, Account and Bag780×1688
06 Phone product page with a sticky Add to bag bar780×1688
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More work
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