Web Design & DevelopmentCurvCraft202610 assets

Custom Next.js store for CurvCraft, a Dubai shapewear brand

A custom online store for CurvCraft, a Dubai shapewear brand selling bodysuits and high-waist shapers: built in Next.js on Vercel, with shopping by hold level and color, a drag-to-compare before and after, a size guide, and next-day and same-day UAE delivery spelled out on every page.

Custom Next.js store for CurvCraft, a Dubai shapewear brand, Homepage: full-bleed campaign image under a delivery and payment ticker

The problem

Shapewear is bought on fit and on trust. Before she pays, a shopper wants to know how firm a piece is, which size to pick and how it will look under a dress. The store had to answer all three quickly, mostly on a phone.

Our approach

  1. 01Built a custom storefront in Next.js, hosted on Vercel, in a warm neutral palette that lets the product photography lead.
  2. 02Let shoppers browse the way they decide: by hold level (light, targeted or firm, shown as a meter on every product), by color (black or beige) and by category, with best sellers up front.
  3. 03Answered fit before checkout with a drag-to-compare slider (the same dress with and without the bodysuit), a size guide with an illustrated measuring figure, and a Find my size link beside the size picker.
  4. 04Put the delivery and payment terms everywhere: a ticker for free next-day UAE delivery, same-day delivery for AED 30, card, Apple Pay and Google Pay, and 7-day returns, plus a delivery date on each product page, order tracking, a wishlist, accounts and a Journal.

The results

A live store at curvcraft.com with six products, a size guide, order tracking and a Journal, built to be shopped on a phone with a bottom tab bar and a sticky Add to bag bar.

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Custom Next.js store for CurvCraft, a Dubai shapewear brand, Drag-to-compare slider: the same dress with and without the bodysuit
Custom Next.js store for CurvCraft, a Dubai shapewear brand, Product page: size picker, Find my size, payment marks and a delivery date
Custom Next.js store for CurvCraft, a Dubai shapewear brand, Best sellers with color swatches, a hold-level meter and dirham prices

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