Shopify store for Doré, a Dubai fine-jewelry house

Doré sells sculptural pieces to collectors, only a few of each. The store had to feel like a gallery rather than a catalog, and still let a customer find a ring by type, open a collection, check a price in dirhams and buy, in English or in Arabic.

1. 01Built on Shopify with the Symmetry theme as the base, restyled in the brand’s ivory, terracotta and gold with an editorial display face for headings, so the store reads as Doré rather than as a template.
2. 02Opened the homepage on a full-width jewelry film with one call to action, then alternated product carousels (Hand-Crafted Pieces) with story sections (Light-Catching Creations, Artistic Luxury House) and a carousel of the collections.
3. 03Organized the navigation as a mega menu: jewelry by type (rings, earrings, cufflinks, necklaces, brooches and lapel pins) beside the six collections, with Artist, Events and Press pages that carry the brand story.
4. 04Set the store up to sell, through to launch: AED pricing, a delivery bar for UAE and international orders, collection filters and sorting, quick buy, customer accounts, an Arabic version with a right-to-left layout, and the legal, privacy, cookie, returns and shipping pages.

A live store at worldofdore.com with over 80 products across 13 collections and 12 content pages, in English and Arabic, carrying the Doré mark we also animated for the brand’s films.