Truck catalog site for Western Highways Traffic Safety in California

Traffic-control companies and contractors buy, rent or lease TMA trucks on specs and lead time, and they want a price and a person to call. The site had to show what is on the lot, explain each TMA build and truck type, and turn a visit into a quote request or a phone call.

1. 01Built on WordPress with Elementor Pro in the brand’s yellow, black and white, with a yellow top bar, the sales phone number and a Get a Quote button above a nine-item main menu that also links to the Western Highways service center site.
2. 02Organized the range into dropdowns: Trucks (trucks for sale, TMA, Scorpion and Blade trucks, plus drop-side and Hook N’ Go multi-purpose trucks), Services (repairs, attenuators, mounted arrow and message boards, FD blockers) and TMA Builds (TMA 1, TMA Pro, TMA Max and Metro TMA), each with its own page, and a message board range of four American Signal models with spec cards.
3. 03Ran the inventory on WooCommerce as an inquiry catalog: trucks grouped into cab and chassis, ready to build and complete builds, each with a stock code, a price or Call for Price, a photo gallery, a spec table, a sales contact and an Inquire for Availability button in place of a checkout.
4. 04Put lead capture on every path: an Order Custom Trucks form on the homepage and inner pages that asks for business type and the product wanted, from new or used TMA trucks to arrow boards and light towers, a repair request form, a financing page with a downloadable application, plus a 134-post blog, buying guides, state landing pages and an events calendar.

A live site at westernhighwaystrafficsafety.com with six trucks for sale, four TMA build pages, a repair request form and 134 blog posts.